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Working with people & brands who make the world a better place

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aboutus

The Comms Department (or TCD to our friends) work with many of the world's biggest entertainment, lifestyle and consumer brands.

We are strategic public relations experts managing everything from publicity, social media, corporate communications, media training, brand partnerships and crisis management.

Established in 2012, TCD's all-senior team deliver exceptional PR campaigns for the people and brands who make the world a better place.

It's our job to share our client’s stories; whether it's the joy the world’s most loved children’s band, The Wiggles, continue to bring to families worldwide, how the new sustainable social media app WeAre8 is spreading positivity while saving the planet and putting money back into people's wallets, or how Australia's most trusted charity the Royal Flying Doctor Service helps more than 1,000 people every day, providing life-saving medical care to regional, rural and remote communities. It's our passion - and we deliver it with a smile.

Our clients often come to us when they’re going through a period of transformation. They then stay with us as we keep their business current, vibrant, protected and profitable.

 

Whether you're looking for long-term strategic support or a shorter campaign, we make it our business to know your business and become your Comms Department.

If that sounds like you, we’d love to hear from you.

What We Do

Media Training

Crisis Management

Whether via television, radio, podcast, newspapers, magazines, online, social media, or activations we put your story in front of the right people.

We are strategic, thorough, and accountable and deliver tangible results. 

Whether your company is going through times of change or simply looking to best prepare for or leverage growth, you need a solid communications strategy.

We ensure the correct story is being told, from the mouth of the board or CEO, down.

Anyone speaking with the media needs to know what to do.

The media need a good story; you want to get your information heard.

We hear you clearly; now, let’s make sure everyone else does.

What is communicated during a crisis may determine your company's future. Timing is crucial, and a solid PR strategy executed by experts will shape what happens to your business and your brand's reputation.

Amplify your brand with the perfect ambassador who’s aligned with your organisation’s values and who truly influences your audience. We have the talent to partner with your brand and we manage the process end-to-end, ensuring the fit is right and every deliverable is met.

While we’re strategic in our approach, what we’re especially renowned for is our execution.

We’re detailed and thorough and we only take on projects that we love and we know we can deliver on.

Meet The Team

BEC BROWN 
MANAGING DIRECTOR

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Bec founded The Comms Department in 2012 and since then has created hundreds of successful B2C and B2B public relations, social media, corporate communications and crisis management campaigns.

Trusted by clients and media alike, Bec is a valued corporate and crisis communications advisor to the Executive teams across all of TCD's clients and an invaluable source for media.

Prior to beginning the agency, her previous communications experience included half a decade as Senior Publicity and Promotions Manager for the world's largest record company, Universal Music, and an Account Executive role at a Sydney PR agency working on campaigns for finance, travel, FMCG, pharmaceutical and lifestyle brands.

And for six years before this, working as a stage performer and session musician in Australia and Europe has given Bec rare-to-find insight and understanding on how to best work with creative talent and other entertainment industry stakeholders.

Bec's professional experience is also backed by study - a Certificate in Social Psychology, a Bachelor of Music, and a Graduate Diploma in Media and Communications (partial). Bec’s ongoing obsession with neuroscience and better understanding how and why humans think, behave and interact has her continuing postgraduate study towards Neuropsychology.

In 2020, Penguin Random House published Bec's first book, You've Got This.

MICHAEL HICKSON
EXECUTIVE DIRECTOR

 

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Michael joined the Comms Department in 2019, bringing more than 14 years of expertise in TV Publicity, Consumer PR and Corporate Comms.

Since joining TCD, Michael has delivered outstanding results across many high-profile clients, including Amazon Prime Video, ARN, NBCUniversal, Hayu, Live Nation and The Wiggles.  Highlights include campaigns to introduce an expanded Wiggles line-up, launching Live Nation's Happy Place, and securing more than ten cover features for Amazon Prime Video.

Originally from the UK, Michael studied Theatre Acting at Bretton Hall, which was part of Leeds University. 

 

After graduating and working as a singer, Michael turned his hand to PR and joined the BBC's drama publicity team. This led to working in-house and at agencies for clients including BBC, Carnival Films, Comedy Central, NBC Universal, Celebrity Big Brother, MTV, TV icons Teletubbies, consumer clients Virgin Active, Zumba Fitness, Churchill and many more.

Prior to joining TCD, Michael also worked at SBS as Corporate Communications Manager across a broad range of programs and channel launches.

Our Work

These client case studies give a glimpse into the kind of results that TCD deliver.

Our Clients