HT&E - Here, There & Everywhere
The Comms Department are a trusted advisor and an extension of Australian Radio Network’s internal marketing department but with the added contacts and big picture strategic thinking that only an outside team can bring. They seamlessly balance managing serious corporate communications, PR for entertainment & celebrity and assist with internal comms and social media messaging.
The Comms Department have the unique ability to balance artist's requirements with corporate strategy and media savvy. The result? Every opportunity is a win/win situation.
I've said it before and I'll say it again, TCD are one of our absolute favourite teams to work with here at POPSUGAR. We work fast and so do they - so they always make our lives that much easier. TCD is consistently on brand with their pitches, they supply me (almost daily!) with content that actually can work for our site, and their turnaround is incredibly quick - it's smooth and easy and they get us. Most importantly: they are lovely, excellent people - it's always such a pleasure dealing with them professionally and personally.
Bec Brown is someone we trust. She is effective, follows through if there's a challenge and always remains pleasant and positive. And she makes the best brownies too!
The Morning Show & The Daily Edition, Seven Network
Whether a product, personality or campaign, The Comms Department get it right every single time. Being able to streamline and fast track the promotion of any brand, while navigating the often confusing world of commercial media, is no easy feat. On a professional level, it’s always a mutually beneficial experience and, personally, it is nothing but a pleasure working with this team.
TIM 'ROSSO' ROSS
Media Personality/ Comedian/ Author
Bec is quite simply the best in the business. She takes the time to understand her clients implicitly and has a well thought out and strategic approach to all her dealings. She is universally loved in the industry... and she also got me tickets to the Wiggles.
We have had nothing but amazing results and happy clients from our work with Bec. From an artist perspective, Bec is one of the best. I wouldn’t hesitate to recommend Bec to anyone as she sets the benchmark.
TV WEEK MAGAZINE
Working with the team at TCD is always a seamless and pleasant experience. Being a weekly magazine we don’t have much time to waste, so when we reach out for an interview or information about talent we need an answer fast. This is what Bec and her team will always deliver. Nobody works 9-5 in this game anymore, and Bec and her team understand the moving beast that is the media industry. If I am not asking for quotes, then more often than not I am being sent pitches of chats/content that might be of use to us. We aren’t always able to get it in, but the effort of knowing which talent to pitch our way is always appreciated. I have had nothing but a positive experience working with Bec and her team, and know that no request is too big or too small.
Bec Brown launched The Comms Department (formerly known as Bec Brown Communications) in 2012.
Quickly growing an outstanding team of experienced PR professionals and an established client base, the company evolved into a respected PR, social media and corporate communications agency.
The 2016 rebrand of BBC to The Comms Department was a reflection of this evolution into the collaborative company that exists today.
Bec’s previous communications experience included half a decade as Senior Publicity and Promotions Manager for the world’s largest record company, Universal Music, and an Account Executive role at a boutique Sydney PR agency, working on major financial clients and beauty and lifestyle brands.
And for six years before this, working as a stage performer and session musician in Australia and Europe has given Bec insight and understanding of the entertainment industry and the life of creatives that’s rare to find.
Bec’s professional experience is also backed by smarts –a Graduate Diploma in Media and Communications and a Bachelor of Music.
Armed with a Bachelor Degree in Communications and Graduate Diploma in Journalism, Tina Liptai has worked for several news outlets and magazines across Australia, both as a reporter and an editor.
Tina transitioned to become a corporate communicator in 2013, with her first PR role at one of Australia’s largest internet service providers. Since then, her love of media and passion for finding and telling great stories has thrived.
Joining The Comms Department in 2014, Tina has gone on to become a trusted corporate communications advisor to the Executive teams across several of TCD’s clients and an invaluable source for media across entertainment, travel and lifestyle.
With big-picture logic, a reverence for deadlines, and a nose for a great news angle, Tina has an excellent understanding of how the media industry works and takes great delight in creating solid strategies that ensure clients achieve their commercial goals.
Kylee Pryor spent ten years working at several major record companies on all levels of PR, ultimately ending up as National Promotions Director at Universal Music Australia.
To broaden her skill set, she then turned her hand to television publicity for hit television shows on Channel Ten. Kylee has also worked as a publicist for a Sydney talent agency where she prided herself on securing high profile media coverage for emerging actors in television and film.
Joining TCD in 2013 and known for her ability to “find an angle in a circle”, Kylee thrives on delivering outstanding results for her clients and media contacts alike.
Shaheeda Chelat came to The Comms Department with over 12 years’ experience in public relations, and now heads up the Brisbane office.
Most recently, Shaheeda worked as the Public Relations Manager for Australia Zoo and the Irwin family – a role that led her from her home in Sydney to sunny Queensland.
Previously, Shaheeda was a Senior Publicist for two of Australia’s leading film distribution companies, Universal Pictures Australia and Roadshow Films, working across cinematic releases for blockbuster, arthouse and Australian films.
She began her PR career in New York City where she interned for a year for a small, respected music company, promoting bands and tours to US media nationally.
Shaheeda’s education includes a Bachelor of Communications, studied between Macquarie University in Sydney and William Patterson University in New Jersey, USA.
The team at The Comms Department also like to bake.
In fact, many years ago at the annual record company bake-off, Bec’s secret recipe chocolate brownies were awarded second place by judge (and Masterchef winner) Julie Goodwin.
True story. Rocknroll huh?
So this is how our trademark chocolate treats were born… and now life’s always sweet for Bec Brown(ie)’s clients and media friends.
Drool for yourself in the meantime on Instagram – search #becbrownbrownies.
In short, we get your voice heard.
Whether it’s via television, radio, newspapers, magazines, online, or social media, we put your story in front of the right people.
Or maybe you already have an audience – your staff, investors, clients, fanbase – and you need help to clearly and effectively communicate your message to them.
So first we plan.
What’s your ultimate outcome? Will it change perceptions and give you a return on your investment?
Then we create the best strategy, custom made for you, in today’s ‘new school’ way.
We execute using sound PR skills, the best writing and imagery, excellent contacts and, most importantly, integrity. Always.
We deliver. Voila.
Whether your company is going through times of change, or you’re simply looking to best prepare for or leverage growth, you need a solid communications strategy.
This ensures the right message is being told to your investors, partners, staff and externally via media channels.
This is what we do, and we do it best.
We make sure the correct story is being told, from the mouth of the board or CEO, down.
And, yes, some of our best work will always be the stories or rumours that we’d prefer remain untold.
We also provide media training. Anyone speaking with the media needs to know what to do.
The media need a good story, you want to get your information heard.
It’s a skill, just like riding a bike.
But learning to ride a bike can be awkward.
So before you’re splashed across the media with your training wheels on (or worse, careening out of control and falling on your face), we make sure that you have the tools to get your message across, no matter how you’re being interviewed.
And better than that, we teach how to become such great talent, that you’ll get asked back again and again.
We’ve worked with everyone from CEOs, media personalities, financial corporates, small business owners, and artists signed to labels like Universal Music, Ministry of Sound, ABC Music and Decca.
We hear you clearly, now let’s make sure everyone else does.
What is communicated during a crisis may determine your company’s future. Timing is crucial and a solid PR strategy, planned well in advance and executed by experts, will shape what happens to your business and your brand’s reputation.
The Comms Department are proven leaders in this area. Plans are created in line with risk and, when a crisis hits, Bec and her team work quickly and calmly with all stakeholders until the issue is resolved, enabling you to get back to business as quickly as possible, with minimal financial and reputational damage.
Crisis management with us is one of the best insurance investments you can make.
For a confidential conversation on this, please contact Bec directly at email@example.com.
Since 2012, the team at The Comms Department have worked on corporate communications, publicity and social media campaigns, and events for:
PR STRATEGY, DAY-TO-DAY PR MANAGEMENT & CORPORATE COMMUNICATIONS
A long term client, The Comms Department manages the national PR strategy and corporate communications for ARN and its 10 stations across four brands; the KIIS FM Network, the Pure Gold Network, The Edge 96.ONE and iHeartRadio.
In addition, TCD manage all day-to-day media relations and publicity for Sydney’s KIIS 1065 including The Kyle & Jackie O Show and national KIIS FM Drive show with Will McMahon and Woody Whitelaw, WS FM101.7 and Brendan ‘Jonesy’ Jones and Amanda Keller, The Edge 96.ONE and Mike E & Emma, Melbourne’s KIIS 101.1 and Jase & PJ, Gold 104.3 and Christian O’Connell, Brisbane’s 97.3FM and Bianca, Terry & Bob, Adelaide’s MIX 102.3 and Jodie & Soda, and Perth’s 96FM.
ARN is a HT&E company.
REBRAND CAMPAIGN & PR MANAGEMENT
The Comms Department managed all PR and messaging surrounding ARN’s appointment of Kyle & Jackie O and rebrand launch of Sydney’s KIIS 1065 in 2014, worked with the ARN marketing team and Melbourne PR consultant on the launch of Melbourne’s KIIS 101.1 in 2015, and with Adelaide’s MIX 102.3 and Brisbane’s 97.3FM as the stations joined the national KIIS FM network.
All rebrands were a huge success, with Sydney the highlight. Due to the rebrand, KIIS 1065 (formerly MIX 106.5) rocketed from the seventh FM rating position to number one, all in one short survey period.
TCD continue to manage all day-to-day media relations and publicity for Sydney’s KIIS 1065 including The Kyle & Jackie O Show and national KIIS FM Drive show and the national PR strategy for the KIIS FM network.
REBRAND CAMPAIGN & PR MANAGEMENT
Following the success of Australian Radio Network’s KIIS 1065 launch, focus turned to the underperforming Classic Hits network. The ‘Pure Gold’ network rebrand campaign focused on WS FM101.7 in Sydney and GOLD 104.3 in Melbourne and aimed to move away from the incorrect perception it’s a ‘golden oldies’ station, increase ratings and bring imagery surrounding the station into line with its core Gen X audience.
The Comms Department’s PR campaign was designed to complement ARN’s marketing strategy and both directly contributed to WSFM 101.7’s Jonesy & Amanda being crowned #1FM breakfast show twice and WSFM ending the year as the #1FM station. Jonesy & Amanda also won Best On Air Team at the Australian Commercial Radio Awards in 2014 and their Executive Producer was named EP of the year. This success was, in part, a result of their raised industry profile through the rebrand.
The rebrand campaign went on to win an ACRA Award for Best Marketing Campaign at the 2015 awards.
TCD continue to manage all day-to-day media relations and publicity for Sydney’s WSFM101.7 and Brendan ‘Jonesy’ Jones and Amanda Keller.
In 2013, The Comms Department managed the PR to launch iHeartRadio, the world’s fastest growing digital service and U.S music and live events phenomenon, into Australia.
Since launch, iHeartRadio Australia have grown to almost one million subscribers on app and web, allowing audiences to get more of the music they love as they listen to their favourite live stations across Australia, New Zealand and the USA, create their own commercial-free custom stations from their favourite artists, and find the best audio casts to create personalised daily custom talk stations.
iHeartRadio Australia also give Australian audiences exclusive access to the famous U.S. live events including the weekly theatre events in Los Angeles and New York and the annual iHeartRadio Music Awards in Los Angeles, iHeartRadio Music Festival in Las Vegas, iHeartRadio Pool Party in Miami and iHeartRadio Jingle Ball in New York.
To date, iHeartRadio Australia have hosted their own live event series with stars like Sam Smith, Justin Bieber, Ed Sheeran, Jennifer Hudson, Adam Lambert, Zara Larsson, Hozier, Lily Allen, Kylie Minogue, DNCE, Shawn Mendes, Alessia Cara, Jess Glynne, and many more.
TCD continue to manage all PR surrounding iHeartRadio’s live events, app and digital platform.
After more than 26 years of performing, with over 858,000 social media followers, 7 million albums, 23 million DVDs, and 8 million books sold, The Wiggles have performed to millions of fans across the globe.
A long term client, The Comms Department have worked with The Wiggles since 2012, managing media publicity, targeted influencer promotion and assisting the in-house social media team across thirteen albums and five national arena tours.
TCD have also worked with The Wiggles’ international PR agencies assisting with the tour PR for New Zealand, the U.S. and Canada.
In 2015 The Comms Department team was also honoured to assist Purple Wiggle Lachy and Yellow Wiggle Emma announce their very happy relationship and engagement news, and then go on to manage the comms for their 2016 wedding. The love continued as TCD managed the media surrounding Red Wiggle Simon’s engagement and 2017 wedding to Lauren Hannaford.
Since releasing their self-titled album in 1991, The Wiggles wiggled their way to worldwide fame. More than 70 CD and DVD releases later, they have earned 18 x gold, 12 x platinum, 3 x double-platinum, 10 x multi-platinum awards for their music and DVD sales and have been awarded 13 x ARIA Awards for Best Children’s Album (making ARIA history as the most awarded ARIA winner in the one category.)
ABC For Kids is Australia’s premier children’s entertainment specialist, trusted by parents and adored by kids.
A long term client, The Comms Department have worked with ABC For Kids since 2012, managing PR for several of their key children’s music releases every month. Tactics have included working with parenting bloggers, dedicated children’s radio stations, album reviews, creative media photoshoots, collaborative album launches at children’s function centres, red carpet premiere events and more.
Albums to date have included all Sesame Street, Playschool, Bananas in Pyjamas and Giggle & Hoot releases, and music by artists such as The Wiggles, Justine Clarke, Jay Laga’aia, Alex Papps, Rhys Muldoon, and Splashdance.
DIGITAL & SOCIAL MEDIA CAMPAIGN, CONTENT MARKETING & PR MANAGEMENT
Cover-More is Australia’s only true specialist travel insurance and medical assistance provider with greater than 40% share of the Australian travel insurance market. They protect more than 1.8 million Australian travellers every year.
Leveraging off Cover-More’s enviable milestone of over 2 million views on their YouTube channel (extraordinary for a corporate insurance company), in 2015 The Comms Department worked with Cover-More on their Ultimate Traveller video competition, a digital and social media content marketing campaign.
Entries came from across the globe and were further promoted via social media engagement from travel influencers and fans alike who created and shared their travel videos. The competition was so successful that TCD repeated the campaign in 2016 with a second competition.
In addition to these successful campaigns that reached over 12 million people and saw Cover-More’s social media grow by over 20% each year, TCD was appointed as ongoing content curator and editor for Cover-More’s Travel Blog.
In 2016, 2017 and continuing in 2018, TCD continues to work with Cover-More’s Global & Direct team on various consumer and B2B comms campaigns, as the company expands operations into the U.S and beyond.
Willie’s Cacao, created by artisan chocolatier Willie Harcourt-Cooze, is the UK’s only ‘bean to bar’ maker of premium chocolate. Willie has devoted much of his life to discovering exceptional cacaos from around the world, all to craft the perfect single-estate chocolate.
In 2014, Willie’s Cacao was launched into Coles Supermarkets sitting alongside luxury contemporaries such as Lindt and Green & Blacks.
The Comms Department managed all Australian launch PR with a campaign that included a media and blogger gifting and social media activation, an exclusive media and blogger cocktail event with specially created Willie’s Cacao menu, a Coles staff tasting and meet & greet at Coles HQ in Melbourne, multiple Coles in-store tasting appearances for consumers across Sydney and Melbourne, and a national media interview tour with Willie Harcourt-Cooze.
After the successful launch, Willie’s Cacao’s chocolate range has been doubled in Coles, with 12 different delicious products now stocked in Coles supermarkets around the country.
PR & EVENT MANAGEMENT
The Comms Department was appointed PR for the winner of Australian hit TV show The Voice across 2012 and 2013 for winners Karise Eden and Harrison Craig.
Signed to Universal Music, TCD managed the sponsorship, publicity, event and tour management as the winners performed live across Westfield centres throughout the country, and went on to promote each of their national 10 date concert tours.
The Comms Department also worked with Sony Music on the album publicity for the 2013 The X Factor Runners Up, Taylor Henderson and Jai Waetford.
Red Nose, formerly SIDS and Kids, is a Non For Profit organisation that saves thousands of babies’ lives by providing crucial education and community awareness programs. As well as providing vital safe sleeping education to expectant mothers, their families and healthcare professionals all around Australia, it also provides crucial bereavement support to those affected by the death of a baby or child, and receives more than 10,000 calls for support and education every year.
Red Nose Day has been an integral part of the charity’s fundraising calendar since 1988.
Since Red Nose’s inception, over $16 million has been devoted into researching stillbirth, neonatal death, Sudden Infant Death Syndrome (SIDS), and other causes that contribute to the 3,500 unexpected infant deaths that devastate Australian families each year.
In 2015 The Comms Department was appointed to assist with NSW media publicity and events to promote Red Nose Day in support of SIDS and Kids.
TCD were then appointed as the national PR and social media agency for the 2016 Red Nose Day campaign and beyond, rolling out creative campaigns in 2016 and 2017 that involved celebrity ambassadors, media partnerships and over one thousand fundraising discos in child care centres and primary schools across Australia.
The end result was over 600 media stories worth in excess of $3 million and over 3000 Twitter and Instagram posts. These critical educational and fundraising messages reached over 17.8 million Australians and over 20 million globally on social media. The fundraising financials increased significantly from the previous year and allow Red Nose to continue their life-saving work.
In 2018 TCD are again appointed as the national PR and social media agency for the June 30, 2018 Red Nose Day campaign.
PR MANAGEMENT & STAKEHOLDER RELATIONS
In 2017 The Comms Department teamed up with TEG Dainty, EMI Music and tour presenting partner MYER to announce global pop superstar KATY PERRY’s WITNESS: the Tour Australian dates.
Working alongside the marketing, PR and events teams at MYER, TEG Dainty and EMI, TCD managed key event logistics and stakeholder relationships for Katy’s instore tour announce appearance at MYER in Sydney’s Pitt Street Mall. More than 600 dedicated Katy Perry fans attended the exclusive event with some even camped out since 3am that morning to see the star.
Working closely with Katy’s management across all comms for the event and the announcement of the tour dates, TCD also worked across the publicity schedule for the instore appearance, including negotiating with media and management to secure interviews, and subsequent media management on the day of all TV news crews, photographers and journalists.
TCD secured extensive national media coverage of Katy’s Australian tour announcement and MYER instore appearance which included stories on evening news across all major TV networks, interviews and news segments on all major radio networks, national coverage in print and online across News Corp publications, and stories across major online entertainment and news sites.
PR STRATEGY, DAY-TO-DAY PR MANAGEMENT, BRANDED CONTENT & CORPORATE COMMUNICATIONS
Bras N Things are Australia’s leading fashion lingerie retailer with more than 172 stores across Australia, New Zealand and South Africa.
In 2017 The Comms Department was appointed to manage Bras N Things’ PR campaigns including the milestone 30th Birthday celebration and launch of Vamp – a new, exclusive fashion lingerie collection.
TCD manage all PR for Bras N Things including day-to-day publicity and media management, social media strategy, corporate comms and branded content via story creation for Bras N Things’ BNT Edit blog and enews. This fast-paced work is across Bras N Things’ ever-changing campaigns that showcase the wide range of Bras N Things collections including fashion lingerie, bodysuits, sleepwear, playwear, active, maternity, basics, full cup and swimwear, as well as key annual campaigns for Valentine’s Day, Mother’s Day and Christmas.
National media coverage has been, and continues to be, secured in major fashion and lifestyle outlets across print, national TV and online for all major campaigns. Media and blog stories have featured interviews with past and present Bras N Things’ models including Robyn Lawley, Brooke Hogan, Steph Claire Smith, Simone Holtznagel, Annalise Braakensiek, and Channel 9’s The Block winner Elyse Knowles – as Australia had never seen her before – as the face of the sexy, daring Vamp campaign launch.
TCD also managed key relationships with social media influencers for Bras N Things across major campaigns in 2017, including securing new high profile talent, significantly extending the brand’s reach to new and engaged audiences.
TCD continue to manage all PR and comms for Bras N Things in 2018.