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The Comms Department builds
profiles & brands through
traditional media, social media
& corporate communications.

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we’re messaging & story telling experts

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WE SPECIALISE IN
ENTERTAINMENT, MEDIA, TRAVEL &
LIFESTYLE BRANDS.

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we specialise in entertainment, media,
travel and lifestyle brands. we’re
located in australia’s media capitals
of sydney, melbourne and brisbane
but work globally.

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our two most important and valuable
assets are our clients and our media.
we thrive on making them happy
(without them we’re nothing).

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Our clients are brands that make people
feel.They’re some of the most successful
media companies, record labels, musicians,
travel businesses, beautiful destinations
& dining options in the world.

what our friends

say about us

WHO
WE ARE



Bec Brown launched The Comms Department (formerly known as Bec Brown Communications) in 2012.

 

Quickly growing an outstanding team of experienced PR professionals and an established client base, the company evolved into a respected PR, social media and corporate communications agency.

 

The 2016 rebrand of BBC to The Comms Department was a reflection of this evolution into the collaborative company that exists today.

 

Bec’s previous communications experience included half a decade as Senior Publicity and Promotions Manager for the world’s largest record company, Universal Music, and an Account Executive role at a boutique Sydney PR agency, working on major financial clients and beauty and lifestyle brands.

 

And for six years before this, working as a stage performer and session musician in Australia and Europe has given Bec insight and understanding of the entertainment industry and the life of creatives that’s rare to find.

 

Bec’s professional experience is also backed by smarts –a Graduate Diploma in Media and Communications and a Bachelor of Music.

 

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Sacha McDougal is an experienced media professional who heads up the The Comms Department’s Melbourne office.

 

Before joining TCD, Sacha was with the Seven Network for almost five years, working as Publicist across national shows including Seven News, Sunrise and Sunday Night. She also worked on sports and entertainment programming including The Australian Open, Spring Racing Carnival, My Kitchen Rules, The X Factor and Dancing with the Stars.

 

Prior to moving into PR, Sacha worked as a journalist and Chief of Staff for Fairfax Media.

 

Sacha’s education credits include a Bachelor of Journalism and a Bachelor of Law.

Shaheeda Chelat came to The Comms Department with over 12 years’ experience in public relations, and now heads up the Brisbane office.

 

Most recently, Shaheeda worked as the Public Relations Manager for Australia Zoo and the Irwin family – a role that led her from her home in Sydney to sunny Queensland.

 

Previously, Shaheeda was a Senior Publicist for two of Australia’s leading film distribution companies, Universal Pictures Australia and Roadshow Films, working across cinematic releases for blockbuster, arthouse and Australian films.

 

She began her PR career in New York City where she interned for a year for a small, respected music company, promoting bands and tours to US media nationally.

 

Shaheeda’s education includes a Bachelor of Communications, studied between Macquarie University in Sydney and William Patterson University in New Jersey, USA.

Armed with a Bachelor Degree in Communications and Graduate Diploma in Journalism, Tina Liptai has worked for several news outlets and magazines across Australia, both as a reporter and an editor.

 

Tina transitioned to become a corporate communicator in 2013 and, since then, her love of media and passion for finding and telling great stories has only thrived.

 

With big-picture logic, a reverence for deadlines, and a nose for a great news angle, Tina has an excellent understanding of how the media industry works and takes great delight in creating solid strategies that help clients achieve their goals.

Kylee Pryor spent ten years working at several major record companies on all levels of PR, ultimately ending up as National Promotions Director at Universal Music Australia.

 

To broaden her skill set, she then turned her hand to television publicity for hit television shows on Channel Ten. Kylee has also worked as a publicist for a Sydney talent agency where she prided herself on securing high profile media coverage for emerging actors in television and film.

 

Known for her ability to “find an angle in a circle”, Kylee thrives on delivering outstanding results for her clients and media contacts alike.

Yanna Moutzouris is a born communicator which has naturally seeped into every facet of her life.

 

With her university degree in Communications – Media Arts and Production, and subsequent marketing roles in specialised interactive marketing agencies in Sydney, Yanna has extensive experience in project management across a wide range of media.

 

Yanna worked at Universal Music for five years and, most recently, she has been managing various Australian artists and lifestyle projects, helping to diversify and grow their revenue and developing their global presence.

Jessica Martin is a freelance writer with a keen passion for smooth sentences and understanding what makes people tick.

 

Her love of psychology and her penchant for a written quip or three have served her well as a lifestyle writer over the last five years, and she has contributed to many major national magazines and websites.

 

If Jess isn’t writing or reading, you will probably find her eating cheese. Most likely blue. You can also find out more about Jess’ work here.

The team at The Comms Department also like to bake.

 

In fact, many years ago at the annual record company bake-off, Bec’s secret recipe chocolate brownies were awarded second place by judge (and Masterchef winner) Julie Goodwin.

 

True story. Rocknroll huh?

 

So this is how our trademark chocolate treats were born… and now life’s always sweet for Bec Brown(ie)’s clients and media friends.

 

Drool for yourself in the meantime on Instagram – search #becbrownbrownies.

WHAT
WE DO



In short, we get your voice heard.

 

Whether it’s via television, radio, newspapers, magazines, online, or social media, we put your story in front of the right people.

 

Or maybe you already have an audience – your staff, investors, clients, fanbase – and you need help to clearly and effectively communicate your message to them.

 

So first we plan.

 

What’s your ultimate outcome? Will it change perceptions and give you a return on your investment?

 

Then we create the best strategy, custom made for you, in today’s ‘new school’ way.

We execute using sound PR skills, the best writing and imagery, excellent contacts and, most importantly, integrity. Always.

 

We deliver. Voila.

Whether your company is going through times of change, or you’re simply looking to best prepare for or leverage growth, you need a solid communications strategy.

 

This ensures the right message is being told to your investors, partners, staff and externally via media channels.

 

This is what we do, and we do it best.

 

We make sure the correct story is being told, from the mouth of the board or CEO, down.

 

And, yes, some of our best work will always be the stories or rumours that we’d prefer remain untold.

 

We also provide media training. Anyone speaking with the media needs to know what to do.

 

The media need a good story, you want to get your information heard.

It’s a skill, just like riding a bike.

 

But learning to ride a bike can be awkward.

 

So before you’re splashed across the media with your training wheels on (or worse, careening out of control and falling on your face), we make sure that you have the tools to get your message across, no matter how you’re being interviewed.

 

And better than that, we teach how to become such great talent, that you’ll get asked back again and again.

 

We’ve worked with everyone from CEOs, media personalities, financial corporates, small business owners, and artists signed to labels like Universal Music, Ministry of Sound, ABC Music and Decca.

 

We hear you clearly, now let’s make sure everyone else does.

What is communicated during a crisis may determine your company’s future.

Timing is crucial and a solid PR strategy, planned well in advance and executed by experts, will shape what happens to your business and your brand’s reputation.

 

The Comms Department are proven leaders in this area. Plans are created in line with risk and, when a crisis hits, Bec and her team work quickly and calmly with all stakeholders until the issue is resolved, enabling you to get back to business as quickly as possible, with minimal financial and reputational damage.

 

Crisis management with us is one of the best insurance investments you can make.

For a confidential conversation on this, please contact Bec directly at bec@thecommsdepartment.com.au.

CLIENTS

Since 2012, the team at The Comms Department have worked on corporate communications, publicity and social media campaigns and events for:

AUSTRALIAN RADIO NETWORK

 

IHEARTRADIO AUSTRALIA

 

EMOTIVE CONTENT

 

UNIVERSAL MUSIC

 

EMI

 

SONY MUSIC

 

ABC MUSIC

 

THE WIGGLES

 

THE X STUDIO

 

THE VOICE

 

THE X FACTOR

COVER MORE TRAVEL INSURANCE

 

BLISS SANCTUARY FOR WOMEN

 

XTEND BARRE

 

ADAM MACDOUGALL’S THE MAN SHAKE & THE MAN CHALLENGE

 

WILLIE’S CACAO

 

TIM ‘ROSSO’ ROSS’ MAN ABOUT THE HOUSE NATIONAL TOUR

 

FROM BROADWAY TO LA SCALA NATIONAL TOUR

 

JUSTINE CLARKE’S PYJAMA JAM CHILDREN’S NATIONAL TOUR

 

AMITY DRY’S MOTHER, WIFE & THE COMPLICATED LIFE TOUR

 

NOT FOR PROFIT – PINK HOPE

 

NOT FOR PROFIT – CURE THE FUTURE

 

NOT FOR PROFIT – SIDS AND KIDS RED NOSE DAY

CASE
STUDIES

case-arn

 

 

Australian radio network

PR STRATEGY & CORPORATE COMMUNICATIONS

 

A long term client, The Comms Department manages the national PR strategy and corporate communications for ARN and its 10 stations across four brands; the KIIS FM Network, the Pure Gold Network, The Edge 96.ONE and iHeartRadio.

 

In addition, TCD manage all day-to-day media relations and publicity for Sydney’s KIIS 1065 including The Kyle & Jackie O Show and national KIIS FM Drive show with Dave ‘Hughesy’ Hughes and Kate Langbroek, WS FM101.7 and Brendan ‘Jonesy’ Jones and Amanda Keller, The Edge 96.ONE and Mike E & Emma, Brisbane’s 97.3FM and Robin, Terry & Bob and Perth’s 96FM.

 

ARN is an APN News & Media company.

 

 

KIIS FM

REBRAND CAMPAIGN & PR MANAGEMENT

 

The Comms Department managed all PR and messaging surrounding ARN’s appointment of Kyle & Jackie O and rebrand launch of Sydney’s KIIS 1065 in 2014, worked with the ARN marketing team and Melbourne PR consultant on the launch of Melbourne’s KIIS 101.1 in 2015, and with Adelaide’s MIX 102.3 and Brisbane’s 97.3FM as the stations joined the national KIIS FM network.

 

All rebrands were a huge success, with Sydney the highlight. Due to the rebrand, KIIS 1065 (formerly MIX 106.5) rocketed from the seventh FM rating position to number one, all in one short survey period.

 

TCD continue to manage all day-to-day media relations and publicity for Sydney’s KIIS 1065 including The Kyle & Jackie O Show and national KIIS FM Drive show with Dave ‘Hughesy’ Hughes and Kate Langbroek, and the national PR strategy for the KIIS FM network.

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WSFM PURE GOLD

REBRAND CAMPAIGN & PR MANAGEMENT

 

Following the success of Australian Radio Network’s KIIS 1065 launch, focus turned to the underperforming Classic Hits network. The ‘Pure Gold’ network rebrand campaign focused on WS FM101.7 in Sydney and GOLD 104.3 in Melbourne and aimed to move away from the incorrect perception it’s a ‘golden oldies’ station, increase ratings and bring imagery surrounding the station into line with its core Gen X audience.

 

The Comms Department’s PR campaign was designed to complement ARN’s marketing strategy and both directly contributed to WSFM 101.7’s Jonesy & Amanda being crowned #1FM breakfast show twice and WSFM ending the year as the #1FM station. Jonesy & Amanda also won Best On Air Team at the Australian Commercial Radio Awards in 2014 and their Executive Producer was named EP of the year. This success was, in part, a result of their raised industry profile through the rebrand.

 

The rebrand campaign went on to win an ACRA Award for Best Marketing Campaign at the 2015 awards.

 

TCD continue to manage all day-to-day media relations and publicity for Sydney’s WSFM101.7 and Brendan ‘Jonesy’ Jones and Amanda Keller.

 

 

IHEARTRADIO

PR MANAGEMENT

 

In 2013, The Comms Department managed the PR to launch iHeartRadio, the world’s fastest growing digital service and U.S music and live events phenomenon, into Australia.

 

Since launch, iHeartRadio Australia have grown to almost one million subscribers on app and web, allowing audiences to get more of the music they love as they listen to their favourite live stations across Australia, New Zealand and the USA, create their own commercial-free custom stations from their favourite artists, and find the best audio casts to create personalised daily custom talk stations.

 

iHeartRadio Australia also give Australian audiences exclusive access to the famous U.S. live events including the weekly theatre events in Los Angeles and New York and the annual iHeartRadio Music Awards in Los Angeles, iHeartRadio Music Festival in Las Vegas, iHeartRadio Pool Party in Miami and iHeartRadio Jingle Ball in New York.

 

To date, iHeartRadio Australia have hosted their own live event series with stars like Justin Bieber, Ed Sheeran, Jess Glynne, Adam Lambert, Hozier, Lily Allen, Kylie Minogue, DNCE and many more.

 

TCD continue to manage all PR surrounding iHeartRadio’s live events, app and digital platform.

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THE WIGGLES

PR MANAGEMENT

 

After more than 24 years of performing, with over 350,000 social media followers, 7 million albums, 23 million DVDs, and 8 million books sold, The Wiggles have performed to millions of fans across the globe.

 

A long term client, The Comms Department have worked with The Wiggles since 2012, managing media publicity, targeted influencer promotion and assisting the in-house social media team across eight albums and three national arena tours.

 

TCD have also worked with The Wiggles’ international PR agencies assisting with the tour PR for New Zealand, the U.S. and Canada.

 

In 2015 The Comms Department team was also honoured to assist Purple Wiggle Lachy and Yellow Wiggle Emma announce their very happy relationship and engagement news, and then go on to manage the comms for their 2016 wedding.

 

Since releasing their self-titled album in 1991, The Wiggles wiggled their way to worldwide fame. More than 50 CD and DVD releases later, they have earned 17 x gold, 12 x platinum, 3 x double-platinum, 10 x multi-platinum awards for their music and DVD sales and have been awarded 12 x ARIA Awards for Best Children’s Album (making ARIA history as the most awarded ARIA winner in the one category.)

 

 

ABC FOR KIDS

PR MANAGEMENT

 

ABC For Kids is Australia’s premier children’s entertainment specialist, trusted by parents and adored by kids.

 

A long term client, The Comms Department have worked with ABC For Kids since 2012, managing PR for several of their key children’s music releases every month. Tactics have included working with parenting bloggers, dedicated children’s radio stations, album reviews, creative media photoshoots, collaborative album launches at children’s function centres, red carpet premiere events and more.

 

Albums to date have included all Sesame Street, Playschool, Bananas in Pyjamas and Giggle & Hoot releases, and music by artists such as The Wiggles, Justine Clarke, Jay Laga’aia, Alex Papps, Rhys Muldoon, and Splashdance.

 

 

COVER-MORE TRAVEL INSURANCE

DIGITAL & SOCIAL MEDIA CAMPAIGN, CONTENT MARKETING & PR MANAGEMENT

 

Cover-More is Australia’s only true specialist travel insurance and medical assistance provider with greater than 40% share of the Australian travel insurance market. They protect more than 1.8 million Australian travellers every year.

 

Leveraging off Cover-More’s enviable milestone of over 2 million views on their YouTube channel (extraordinary for a corporate insurance company), in 2015 The Comms Department worked with Cover-More on their Ultimate Traveller video competition, a digital and social media content marketing campaign.

 

Entries came from across the globe and were further promoted via social media engagement from travel influencers and fans alike who created and shared their travel videos. The competition was so successful that TCD repeated the campaign in 2016 with a second competition.

 

In addition to these successful campaigns that reached over 12 million people and saw Cover-More’s social media grow by over 20% each year, TCD was appointed as ongoing content curator and editor for Cover-More’s Travel Blog.

 

In 2016, TCD has also began a campaign with Cover-More’s Global & Direct team, as the company expands operations into the U.S and beyond.

case-willie

 

 

WILLIE’S CACAO

PR MANAGEMENT

 

Willie’s Cacao, created by artisan chocolatier Willie Harcourt-Cooze, is the UK’s only ‘bean to bar’ maker of premium chocolate. Willie has devoted much of his life to discovering exceptional cacaos from around the world, all to craft the perfect single-estate chocolate.

 

In 2014, Willie’s Cacao was launched into Coles Supermarkets sitting alongside luxury contemporaries such as Lindt and Green & Blacks.

 

The Comms Department managed all Australian launch PR with a campaign that included a media and blogger gifting and social media activation, an exclusive media and blogger cocktail event with specially created Willie’s Cacao menu, a Coles staff tasting and meet & greet at Coles HQ in Melbourne, multiple Coles in-store tasting appearances for consumers across Sydney and Melbourne, and a national media interview tour with Willie Harcourt-Cooze.

 

After the successful launch, Willie’s Cacao’s chocolate range has been doubled in Coles, with 12 different delicious products now stocked in Coles supermarkets around the country.

case-voice

 

 

THE VOICE / THE X FACTOR

PR & EVENT MANAGEMENT

 

The Comms Department was appointed PR for the winner of Australian hit TV show The Voice across 2012 and 2013 for winners Karise Eden and Harrison Craig.

 

Signed to Universal Music, TCD managed the sponsorship, publicity, event and tour management as the winners performed live across Westfield centres throughout the country, and went on to promote each of their national 10 date concert tours.

 

The Comms Department also worked with Sony Music on the album publicity for the 2013 The X Factor Runners Up, Taylor Henderson and Jai Waetford.

rednoseday

 

 

RED NOSE DAY – SIDS AND KIDS

PR MANAGEMENT

 

SIDS and Kids is a Non For Profit organisation that saves thousands of babies’ lives by providing crucial education and community awareness programs. As well as providing vital safe sleeping education to expectant mothers, their families and healthcare professionals all around Australia, it also provides crucial bereavement support to those affected by the death of a baby or child, and receives more than 10,000 calls for support and education every year.

 

Red Nose Day has been an integral part of the charity’s fundraising calendar since 1988.

 

Since SIDS and Kids’ inception, over $16 million has been devoted into researching stillbirth, neonatal death, Sudden Infant Death Syndrome (SIDS), and other causes that contribute to the 3,500 unexpected infant deaths that devastate Australian families each year.

 

In 2015 The Comms Department was appointed to assist with NSW media publicity and events to promote Red Nose Day in support of SIDS and Kids.

 

TCD were then appointed as the national PR and social media agency for the 2016 Red Nose Day campaign, rolling out a creative campaign that involved celebrity ambassadors, media partnerships and over one thousand fundraising discos in child care centres and primary schools across Australia.

 

The end result was over 600 media stories worth in excess of $3 million and over 3000 Twitter and Instagram posts. These critical educational and fundraising messages reached over 17.8 million Australians and over 20 million globally on social media. The fundraising financials increased significantly from the previous year and allow SIDS and Kids to continue their life-saving work.

 

In 2017 TCD are again appointed as the national PR and social media agency for the June 30, 2017 Red Nose Day campaign.

CONTACT

THE COMMS DEPARTMENT

Offices in Sydney, Melbourne and Brisbane, Australia

DIRECT

+61 403 052 256

 

EMAIL

hello@thecommsdepartment.com.au

 

POST

PO Box 1144, Randwick

New South Wales

Australia 2031